Sustainable today, successful tomorrow
At the Good Tourism Institute we transform travel businesses who are sustainable today to be successful tomorrow through online programs.
- Align successfully with modern traveller needs
- Create best-selling sustainable travel experiences
- Rise above being "just another travel business"
Start your journey with our free resources:
Travel Success Roadmap
Start your journey towards travel success with this free eBook.
Understanding the Green Claims Directive
Take the first step to better understand the Green Claims Directive with this free eBook.
Changing the way travel is done
Did you know you don’t have to choose between being sustainable or successful?
Travel businesses are so used to hearing that they should be more sustainable, and while this is important, it shouldn’t stand in the way from you being successful.
So, what does the Good Tourism Institute do?
Well, it transforms travel businesses who are sustainable today to be wildly successful tomorrow through online programs!
Without our programs
- Being just “another travel business”
- Guessing what your target group is looking for
- Having to hire new employees all the time
- Miscommunication with your supply-chain
- Not knowing what to write or post about
- Shooting blanks to attract the right customers
With our programs
- Develop authentic travel experiences
- Attract loyal and satisfied customers
- Maintain happy and committed employees
- Build great relationships with your supply-chain
- Claim your expert status through your content
- Turn website leads into paying customers
Trusted by top travel organisations
Not just another sustainability course or certification scheme
Now, we know what you’re probably thinking: this is just another sustainability course or certification scheme.
Teaching businesses how to reduce their plastic use or compensate their CO2 emissions.
But that’s exactly what we’re tired of!
Because of this we’ve created the Good Tourism Institute, where you can use your sustainable practices to create best-selling travel experiences.
We offer a unique opportunity to set yourself apart from the competition!
Our programs transform your travel business from being sustainable today to being wildly successful tomorrow.
What other travel businesses say about our programs
Robert – Tiger Trail travel
The program gave good insights into how to market sustainable practices without overselling. Especially helpful were the case studies and best practices. To me ‘Step 4: Mastering the HOW’ was most interesting. Storytelling is a great way to promote what you’re passionate about. But storytelling done right needs practice.
Samuel - Nomad's Land Asia
The Sustainable Marketing Program is suitable for everyone, even for those who have never studied marketing. It was crucial to understand the entire process and develop a comprehensive and clearly defined strategy.
This ensures that our entire team speaks the same language when it comes to sustainability and marketing. A big thank you to Anne and Rik!
Zhibek - Travel Land
This program is very informative and useful. ‘Step 4: Mastering the HOW’ was most interesting to me because it’s explains how to better understand our ideal audience and communicate with clients.
My most valuable takeaway from the Sustainable Marketing Program is that everything we do must be genuine, effective, and must be good for people and the planet.
Tashi - Across Bhutan
The program was exceptionally informative and immensely helpful, and the content was well-structured and presented in a clear and engaging manner, making complex concepts easy to understand. All the steps were interesting, but most importantly, they were all informative and interconnected.
