Become a better tour operator
The Good Tourism Institute helps tour operators become the best version of themselves. Learn how to support local communities, build long lasting relations with customers and employees, and offer unique experiences. All in a sustainable way.
Join our online course
Learn how to become a better tour operator at the Good Tourism Institute. Our online course has a no-nonsense approach and teaches you how to offer unique experiences, be good for local communities, retain repeat customers and engage happier employees.
Develop great business strategies
Strategy is about making choices, trade-offs. It’s about deliberately choosing to be different. Take care of your people, planet and profit.
Improve your supply chain management
Create and offer unique tourism experiences, select the most suitable modes of transport, book authentic accommodations and reduce plastic.
Start winning at online marketing
Optimise your website performance by responding to what travellers look for online and use this information to offer your services and products.
Connect with our community
The tourism industry is filled with good tour operators. Businesses who have found their way in doing business that is good for the planet and its people. Our community is a place where you learn from and network with like-minded business from all over the world.