Become a better tour operator

The Good Tourism Institute helps tour operators become the best version of themselves. Learn how to support local communities, build long lasting relations with customers and employees, and offer unique experiences. All in a sustainable way.

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Course intro (become a better tour operator)

Join our online course

Learn how to become a better tour operator at the Good Tourism Institute. Our online course has a no-nonsense approach and teaches you how to offer unique experiences, be good for local communities, retain repeat customers and engage happier employees.

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Develop great business strategies

Develop great business strategies

Strategy is about making choices, trade-offs. It’s about deliberately choosing to be different. Make sure to balance people, planet and profit.

Start winning at online marketing

Start winning at online marketing

Implement online marketing into your business to connect with travellers, which can result in more (repeating) customers.

Improve customer loyalty

Make customer loyalty a key element

Customer loyalty is a driving force behind successful tour operators. Turn your customers into fans and to make them come back for another trip.

About us

About the Good Tourism Institute

Good tourism is a well balanced combination of running a profitable business and doing good. We help you do both. We have gained experience in the sustainable tourism and online marketing sector and used these backgrounds to create the success formula behind our institute.

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What others say about the Good Tourism Institute

Immaculate Kemigisha - Terrace Uganda Safaris & Tours

Rated 5 out of 5
15/08/2022

The good tourism course is simply perfect. Keep it up Anne and Rik. The most interesting part for me is Method 8 that requires putting what I have learned directly into practice.The results are amazing and bookings are coming through because of one well single written article.

Avatar for Immaculate Kemigisha - Terrace Uganda Safaris & Tours
Immaculate Kemigisha - Terrace Uganda Safaris & Tours

Harriet Ntege - SITA Tourism Foundation

Rated 5 out of 5
15/08/2022

The course has been very helpful and we’ve learnt a lot in regard to how to position our business, add value, reward and value every stake holder involved.

Avatar for Harriet Ntege - SITA Tourism Foundation
Harriet Ntege - SITA Tourism Foundation

Glorious Tumwesigye - Amazing Cultural Experiences

Rated 5 out of 5
15/08/2022

It is a very good and informative course! The team from Good Tourism Institute is very knowledgeable, courteous and always willing to guide and offer assistance.

Avatar for Glorious Tumwesigye - Amazing Cultural Experiences
Glorious Tumwesigye - Amazing Cultural Experiences

Samuel Rukundo - Primate Journeys Africa

Rated 5 out of 5
12/08/2022

This course has opened my eyes on how to manage my business and at the same time increase sales.

Avatar for Samuel Rukundo - Primate Journeys Africa
Samuel Rukundo - Primate Journeys Africa

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