Sustainability is what you do, marketing is how people find out. Most travel businesses need both. Find out where you stand, we'll build from there.
Both free • Results in 2 minutes • No account needed
Nordfare Travel
Sustainability Blind Spot
Explorer
Marketing Scan
Whatever needs work, your sustainability practices or marketing, the starting point is the same: a free, honest look at where you stand. Take it further with expert guidance when you're ready.
Every travel businesses puts its care somewhere, and that focus creates a blind spot. We show you where yours is, then work with you to close it.
Stop under- or over-selling the work you do. We work with travel businesses to communicate sustainability honestly, and in a way that reaches the travellers who share your values.
You know exactly where your sustainability practices and your story stand today, so you stop guessing what to fix first.
Your story holds up because the practice behind it does too, so you never have to worry about sounding like greenwashing.
You reach travellers who choose you for what you stand for, so sustainability starts paying for itself.
Tour operators, travel agents, activity providers: where the experience is the product, so both what you do and how you tell it matter.
Hotels, B&Bs, glamping sites, eco-lodges: any place where guests stay overnight and settle in, so both your practices and your story matter.
Regional tourism boards, national parks, destination organisations: places that set the tone for everyone else, so both your practices and your story matter.
"We didn't want sustainability to stay a niche for do-gooders. We wanted it to be what sets any travel business apart."
Anne spent years working with hundreds of travel businesses on sustainability certification, and kept hearing the same question: what's in it for me? Rik, with a decade in digital marketing, believed sustainability could set any business apart.
Together they founded Good Tourism Institute: turning sustainable practices into a real business advantage.
In the Sustainable Today, Successful Tomorrow podcast, Anne & Rik explore real-world sustainable tourism stories that actually work.
Sustainability is what you do, marketing is how people find out. Most travel businesses end up needing both. Test either one, or both, and see exactly where you stand.
Both free • Two minutes • No account needed
Nordfare Travel
Sustainability Blind Spot
Explorer
Marketing Scan
