Sustainable today, successful tomorrow

At the Good Tourism Institute we transform travel businesses who are sustainable today to be wildly successful tomorrow through online programs.

Good Tourism Institute: sustainable today, travel tomorrow

Unlock sustainable travel success with our:

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1. Travel Success Roadmap

Start your journey towards travel success with our free eBook

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2. Travel Success Program

Begin your transformation with our online travel success program

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3. Travel Success Fast Track

Fast track your transformation with our 2:1 mentor program

1. Travel Success Roadmap

Start your journey towards travel success with this free eBook.

>> Learn more

2. Travel Success Program

Begin your transformation with our do-it-yourself program.

>> Learn more

3. Travel Success Fast Track

Fast track your transformation with our 2:1 mentor program.

>> Learn more

4. Sustainable Marketing Program

Position your travel business as a beacon of sustainability.

>> Learn more

Good Tourism Institute: changing the way travel is done

Changing the way travel is done

Did you know you don’t have to choose between being sustainable or successful?

Travel businesses are so used to hearing that they should be more sustainable, and while this is important, it shouldn’t stand in the way from you being successful.

So, what does the Good Tourism Institute do?

Well, it transforms travel businesses who are sustainable today to be wildly successful tomorrow through online programs!

Without our programs

With our programs

Trusted by top travel organisations

Not just another sustainability course or certification scheme

Now, we know what you’re probably thinking: this is just another sustainability course or certification scheme.

Teaching businesses how to reduce their plastic use or compensate their CO2 emissions.

But that’s exactly what we’re tired of!

Because of this we’ve created the Good Tourism Institute, where you can use your sustainable practices to create best-selling travel experiences.

We offer a unique opportunity to set yourself apart from the competition!

Our programs transform your travel business from being sustainable today to being wildly successful tomorrow.

What other travel businesses say about our programs

Brian Amos Memba - Jomaar Explores

10 September 2022

Very informative and encourages critical thinking. Anne & Rik are warm and they are dedicated and timely in their operations.

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Brian Amos Memba - Jomaar Explores

Immaculate Kemigisha - Terrace Uganda Safaris & Tours

9 September 2022

The good tourism course is simply perfect. Keep it up Anne and Rik. The most interesting part for me is Method 8 that requires putting what I have learned directly into practice.The results are amazing and bookings are coming through because of one well single written article.

Avatar for Immaculate Kemigisha - Terrace Uganda Safaris & Tours
Immaculate Kemigisha - Terrace Uganda Safaris & Tours

Harriet Ntege - SITA Tourism Foundation

8 September 2022

The course has been very helpful and we’ve learnt a lot in regard to how to position our business, add value, reward and value every stake holder involved.

Avatar for Harriet Ntege - SITA Tourism Foundation
Harriet Ntege - SITA Tourism Foundation

Dominic Tugume - Wildfriends Africa Safaris

7 September 2022

The course is informative, relevant and applicable. I love it! It’s been a wonderful experience, the course method are relevant and applicable, Anne and Rik are friendly and ready to help, and the platform is user friendly.

Avatar for Dominic Tugume - Wildfriends Africa Safaris
Dominic Tugume - Wildfriends Africa Safaris

Annette Bitarakwate - Tides Africa Safaris

6 September 2022

Special thanks to Anne and Rik they have been very supportive. The course is very enlightening, I have learnt so so much.

Avatar for Annette Bitarakwate - Tides Africa Safaris
Annette Bitarakwate - Tides Africa Safaris

Glorious Tumwesigye - Amazing Cultural Experiences

5 September 2022

It is a very good and informative course! The team from Good Tourism Institute is very knowledgeable, courteous and always willing to guide and offer assistance.

Avatar for Glorious Tumwesigye - Amazing Cultural Experiences
Glorious Tumwesigye - Amazing Cultural Experiences