Join our community

Find answers, ask questions, and connect with like-minded tourism professionals from around the world.

Become a better tour operator Community Online marketing How good is your SEO performance?

  • How good is your SEO performance?

    Posted by Rik on 10 October 2022 at 09:24

    SEO (Search Engine Optimisation) is a combination of techniques to make your website rank higher in Google. Google uses algorithms to determine which webpage is most relevant, in combination with a specific keyword. With SEO, you try to get your website to become more relevant in Google’s eyes.

    How good is your SEO?

    • Very good and you work on it regularly
    • Okay but you don’t work on it continuously
    • Unknown as SEO is difficult to understand
    • Unknown, as you don’t know what SEO is yet

    Let us know the status of your SEO performance. And what are challenges for you to improve your SEO?

    New to this topic? Read our article about SEO in our library.

    Angela Kyeyune replied 1 month, 1 week ago 4 Members · 9 Replies
  • 9 Replies
  • Brian

    Member
    13 October 2022 at 13:20
    Bronze

    Our Current SEO optimisation is very good. We work on and monitor it on a daily basis. We went from 0 to 50% optimisation in 3 months. Our search impressions also went from 0 to 1.58k in the same period.

    We used to wonder why we were not getting a return on investment from our website until we realised there was something we were not doing. SEO. Now that we are doing it regularly, we are happy with the outcome

    • Rik

      Administrator
      13 October 2022 at 14:18
      Moderator

      Hi Brian, great to hear your performance is growing! 😁 SEO definitely is something to work on continuously to get results. What tools are you using for monitoring?

      • Brian

        Member
        25 October 2022 at 14:39
        Bronze

        Sorry for the late response. We use rank math

        • Rik

          Administrator
          28 October 2022 at 15:29
          Moderator

          Great, I’d definitely say RankMath is one of the better SEO plugins for WordPress!

  • Ruth

    Member
    18 October 2022 at 11:22
    Bronze

    Does google analytics also show the SEO rankings or you just have to instal a seo snippet in your website?

    • Rik

      Administrator
      19 October 2022 at 12:02
      Moderator

      Hi @ruth-nattabi , Google Analytics can show some basic ranking data when it’s connected to Google Search Console. So, you’ll need to connect search console to your website first. You can also use other tools to get a broader view on your SEO performance. One I’d advise is Ahrefs, who have quite an extensive free tool!

  • Angela Kyeyune

    Member
    18 October 2022 at 18:02
    Bronze

    Work in progress, taking time to review content on website and making changes but I would say it’s improved for the better.

    • Rik

      Administrator
      19 October 2022 at 10:42
      Moderator

      Hi Angela, good job working on your SEO and taking your time. Good SEO is not something to be done in a day or 2. Using a Site Audit tool might give you some easy improvement tips (e.g. SEOptimer).

  • Angela Kyeyune

    Member
    28 October 2022 at 16:09
    Bronze

    Thanks Rik! Will try it out as well!