Anne de Jong

Anne is a passionate change maker and fascinated by the tourism industry. Wanting to contribute to a futureproof tourism industry, she supports tour operators and destinations to become more resilient and sustainable.

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Library additions by this author

How to develop community-based tourism (7 tips)

How to develop community-based tourism (7 tips)

What is community-based tourism? Community-based tourism (CBT) is a way of sustainable tourism that allows travellers to closely connect to local communities. Tourism where travellers are invited into local homes. Experiencing the actual local culture, the diversity,...

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Benefits of carbon-free travel experiences

Benefits of carbon-free travel experiences

The need to lower emissions The tourism industry is responsible for around 5-8% of global emissions. We all know it’s important to reduce our emissions in tourism to prevent the earth from warming up. Climate change is a real threat to the tourism industry. If we are...

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The importance of entering a niche market

The importance of entering a niche market

Delivering outstanding value Even though the tourism industry is on hold for now, it will be back on its feet someday. And when that happens, every tour operator should be ready for business. There are thousands of tour operators worldwide and the competition is high....

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Communicate sustainability effectively (5 tips)

Communicate sustainability effectively (5 tips)

Sharing your sustainable business story More and more tour operators, (slowly) integrate sustainability in their business strategy and operations. Sharing your business sustainability story is important. Not only because it supports your sustainable tourism practices,...

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Good tourism: a practical guide

Good tourism: a practical guide

A practical guide for good tourism In its simplest definition, tourism is the activity of travelling and visiting different places. There are many benefits of tourism where it’s creating positive impact for the environment and local communities. However, when it’s not...

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7 key elements to develop new tourism experiences

7 key elements to develop new tourism experiences

Visible impact of tourism The international tourism industry has been on hold for the past few months due to COVID 19. Closed borders, negative travel advice and no income for a large group of people. It shows us how many of the world population are actually dependent...

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7 guidelines to improve employee satisfaction

7 guidelines to improve employee satisfaction

Improving employee satisfaction as a tour operator A key element of successful and responsible tour operators is a high employee satisfaction rate. Research shows that having satisfied and committed employees are 20% more productive than employees who are dissatisfied...

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Guidelines for animals in tourism

Guidelines for animals in tourism

Understanding your animal footprint At the Good Tourism Institute we believe that animals belong in the wild, in their own natural habitat. However, animals in captivity remain a popular tourism experience. Still too many tour operators actively promote and offer...

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Compensating your carbon footprint

Compensating your carbon footprint

Manage, measure and reduce CO2 emissions Over the last years we have all experienced weather becoming more extreme all over the world. Businesses from all sectors, including tourism, are working hard to protect their operations and supply-chains from the consequences...

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Reducing your carbon footprint

Reducing your carbon footprint

Managing and measuring emission Worldwide, we are seeing more and more severe disruptions for local communities and the environment due to global warming. It has a major influence on the tourism industry as it advances heavier storms, flooding, extreme heats, serious...

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Measuring your carbon footprint

Measuring your carbon footprint

The carbon footprint of tourism Of all emissions worldwide, 5 to 8% is caused by the tourism industry. When people drive cars, take flights or stay in accommodations, their activity produces greenhouse gases. Also expressed as carbon dioxide (CO2). The carbon...

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Managing your carbon footprint

Managing your carbon footprint

CO2 emissions by human activities Almost all greenhouse gases are caused by human activities. Usually, the total amount of greenhouse gases is expressed as carbon dioxide (in short CO2). CO2 is emitted when driving cars, taking flights, using gas at home and producing...

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The importance of sustainability in tourism

The importance of sustainability in tourism

Creating a futureproof tourism industry Tour operators have the possibility and responsibility to contribute to creating a futureproof tourism industry. It’s safe to say the tourism industry has great impact on economies and that it leaves a large footprint on the...

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How to increase customer loyalty

How to increase customer loyalty

7 ways to increase loyalty and turn customers into fans Customer loyalty is a driving force behind successful tour operators. They have that little extra that holds the power to connect customers to their business, to make them fans and to make them come back for...

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The experience economy

The experience economy

Sell experiences instead of activities Technical innovations, higher educated and demanding customers are pressing the tourism industry to change. Tour operators are required to shift away from their focus on services and facilities, and instead start to focus on...

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