Write appealing travel content for both humans and search engines Once you have your content marketing strategy in place, you can start to create content. But how do you write content that is appealing to both humans and search engines? We’re big fans of writing for...
Online marketing
Start winning at online marketing. Optimise your website performance by responding to what travellers look for online and use this information to offer your tours.
8 tips to write a business travel blog
by Charlotte Beauvoisin | Apr 15, 2022
Blogging as content strategy As a tour operator, content marketing is a great way to build your brand in a positive way. It’s a marketing strategy in which valuable, relevant, and consistent content is distributed to reach your (potential) customers. There are several...
Optimise your travel destination pages for Google
by Rik van den Brink | Mar 4, 2022
Optimise your destination pages for search engines As a tour operator, the most important pages on your website are your destination landing pages. These are the pages that promote a specific destination that your business offers tours to. Most people tend to focus on...
Website must-haves for tour operators in 2022
by Peter Fabricius | Feb 18, 2022
Why your website plays a crucial role Your website plays a crucial role in your business' digital marketing strategy. Not only is it one of the first points of contact potential bookers will have with your brand, it’s also one of the only online assets you have...
Analysing your website and search data
by Rik van den Brink | Oct 8, 2021
Why you should be analysing your website and search data As a tour operator you can easily use data to your advantage. Whether you are working on your buyer persona or content marketing, analysing your website and search data is of the utmost importance. Without...
How to turn travel website visitors into customers
by Rik van den Brink | Jul 30, 2021
Increase sales by generating leads One of the main aspects of content marketing is turning your website visitors into leads. Basically, if you do not have a proper plan for this in order, your content marketing won’t result in any financial gain for your business....
How to turn your Instagram followers into clients
by Valerie Merut | May 21, 2021
Who are your followers? So, you have Instagram followers but they’re not converting to clients? There are several reasons why this could be happening. In this article, I share 5 tips to help you figure out where the breakdown might be. And how to lead your followers...
Introduction to online marketing in tourism
by Rik van den Brink | May 7, 2021
What is online marketing? Online marketing is a broad term about all marketing activities people execute online. Although, it is far from easy to become successful online as a tour operator. With the right knowledge and persistence, it will help your business thrive....
The importance of storytelling in sustainable tourism
by GLP Films | Mar 12, 2021
GLP Films GLP Films (GLP) is an award-winning content creation agency. Our filmmakers, writers and photographers are all leading experts in sustainable travel and positive storytelling. GLP writer Catherine Mack shares her thoughts on the importance of storytelling in...
How to identify your ideal target group
by Rik van den Brink | Feb 19, 2021
Buyer personas in your target group The tourism industry is very competitive. Doing marketing as tour operator successfully, can be a challenge. There are hundreds of ways to promote a travel business and it’s easy to be overwhelmed by all available strategies. Which...
How travellers use social media (step-by-step)
by Rik van den Brink | Jan 15, 2021
Usage of social media in tourism We all know that, in general, people are fairly active on social media. But how do people use social media regarding travel? In this article we'll start of with a few statistics, after which we describe how travellers use social media...
Content marketing for tour operators
by Rik van den Brink | Oct 30, 2020
Why every tour operator should consider content marketing Content marketing is a marketing strategy in which valuable, relevant and consistent content is distributed to reach your target group. All with the aim of encouraging your target group to take profitable...
Use email marketing to connect with travellers
by Rik van den Brink | Jun 5, 2020
Why email marketing is important for tour operators Email is one of the most effective ways to reach people who are interested in your tours. Even though a lot of social media platforms have an impressive number of users, they can’t compete with the number of people...