Online marketing

Why you should be analysing your website and search data As a tour operator you can easily use data to your advantage. Whether you are working on your buyer persona or content marketing, analysing your website and search data is of the utmost importance. Without...

Increase sales by generating leads One of the main aspects of content marketing is turning your website visitors into leads. Basically, if you do not have a proper plan for this in order, your content marketing won’t result in any financial gain for your business....

Who are your followers? So, you have Instagram followers but they’re not converting to clients? There are several reasons why this could be happening. In this article, I share 5 tips to help you figure out where the breakdown might be. And how to lead your followers...

What is online marketing? Online marketing is a broad term about all marketing activities people execute online. Although, it is far from easy to become successful online as a tour operator. With the right knowledge and persistence, it will help your business thrive....

GLP Films GLP Films (GLP) is an award-winning content creation agency. Our filmmakers, writers and photographers are all leading experts in sustainable travel and positive storytelling. GLP writer Catherine Mack shares her thoughts on the importance of storytelling in...

Buyer personas in your target group The tourism industry is very competitive. Doing marketing as tour operator successfully, can be a challenge. There are hundreds of ways to promote a travel business and it’s easy to be overwhelmed by all available strategies. Which...

Usage of social media in tourism We all know that, in general, people are fairly active on social media. But how do people use social media regarding travel? In this article we'll start of with a few statistics, after which we describe how travellers use social media...

Why every tour operator should consider content marketing Content marketing is a marketing strategy in which valuable, relevant and consistent content is distributed to reach your target group. All with the aim of encouraging your target group to take profitable...

Optimise your destination pages for search engines As a tour operator, the most important pages on your website are your destination landing pages. These are the pages that promote a specific destination that your business offers tours to. Most people tend to focus on...

Why email marketing is important for tour operators Email is one of the most effective ways to reach people who are interested in your tours. Even though a lot of social media platforms have an impressive number of users, they can’t compete with the number of people...

Write appealing travel content for both humans and search engines Once you have your content marketing strategy in place, you can start to create content. But how do you write content that is appealing to both humans and search engines? We’re big fans of writing for...