Communication | Sustainability

Sustainability is not a trick or marketing tool. It’s simply a way to ensure we can still travel in the future. It focuses on preserving the planet, taking care of each other and ourselves, and leaving a positive footprint.

Communicate sustainability effectively (5 tips)

Communicate sustainability effectively (5 tips)

Sharing your sustainable business story More and more tour operators, (slowly) integrate sustainability in their business strategy and operations. Sharing your business sustainability story is important. Not only because it supports your sustainable tourism practices,...

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Good tourism: a practical guide

Good tourism: a practical guide

A practical guide for good tourism In its simplest definition, tourism is the activity of travelling and visiting different places. There are many benefits of tourism where it’s creating positive impact for the environment and local communities. However, when it’s not...

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Guidelines for animals in tourism

Guidelines for animals in tourism

Understanding your animal footprint At the Good Tourism Institute we believe that animals belong in the wild, in their own natural habitat. However, animals in captivity remain a popular tourism experience. Still too many tour operators actively promote and offer...

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Compensating your carbon footprint

Compensating your carbon footprint

Manage, measure and reduce CO2 emissions Over the last years we have all experienced weather becoming more extreme all over the world. Businesses from all sectors, including tourism, are working hard to protect their operations and supply-chains from the consequences...

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Reducing your carbon footprint

Reducing your carbon footprint

Managing and measuring emission Worldwide, we are seeing more and more severe disruptions for local communities and the environment due to global warming. It has a major influence on the tourism industry as it advances heavier storms, flooding, extreme heats, serious...

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Measuring your carbon footprint

Measuring your carbon footprint

The carbon footprint of tourism Of all emissions worldwide, 5 to 8% is caused by the tourism industry. When people drive cars, take flights or stay in accommodations, their activity produces greenhouse gases. Also expressed as carbon dioxide (CO2). The carbon...

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Managing your carbon footprint

Managing your carbon footprint

CO2 emissions by human activities Almost all greenhouse gases are caused by human activities. Usually, the total amount of greenhouse gases is expressed as carbon dioxide (in short CO2). CO2 is emitted when driving cars, taking flights, using gas at home and producing...

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The importance of sustainability in tourism

The importance of sustainability in tourism

Creating a futureproof tourism industry Tour operators have the possibility and responsibility to contribute to creating a futureproof tourism industry. It’s safe to say the tourism industry has great impact on economies and that it leaves a large footprint on the...

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