Building bridges between locals and travellers

Through authentic, historic and fun tourism experiences, Coffeebeans Routes shares stories of African cities and takes travellers to musicians’ homes.
Jazz safari in Cape Town

Tourism as our playground

Coffeebeans Routes is a South African travel specialist founded by Jethro Louw and Iain Harris. It comes from a focus to help, educate, employ, and support disadvantaged communities in townships. Looking for additional components in their political history classes, they started to visit local musicians in South African townships. It turned out to be extremely powerful for people to visit these considered unsafe places they heard of but didn’t have access to.

They decided to take more people out and develop a structure around their visits. Iain: “When developing the Cape Town Jazz Safari, we were just playing tourism. We re-shaped how we thought about the tourism product. Clear economic development and less changing the world. More focus on having fun, making music, and creating some local income. The model worked!”

Responses

  1. I like the idea of a two-way relationship. Local communities really have alot to offer as value added services to travellers. Things like traditional songs or dances, hand- made creative items and many others.
    The locals should be made to understand that they are providing a service and not rely on begging or waiting for handouts.

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Good tourism trends 2023

Prepare for the future in our online workshop. Join us on 9th Febuary 2023, 3PM CET for a practical action plan full of ideas and tasks to respond to tourism trends in 2023!

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Join our workshop

Good tourism trends 2023

Prepare for the future in our online workshop. Join us on 9th February 2023, 3PM CET for a practical action plan full of ideas and tasks to respond to tourism trends in 2023!

Join our free introduction course

This course guides you through the first steps to become a better tour operator. It teaches you how to run a successful and sustainable business!