Who exactly is the sustainable traveller, and how do you reach them? 🎯
In this week’s episode of Sustainable Today, Successful Tomorrow, we unpack this big sustainable marketing question.
We explore why “sustainable traveller” is not a one-size-fits-all label and how getting specific is key. 🧭
We break it down into practical strategies, including:
👥 Defining your ideal traveller
🔍 Understanding traveller motivations
🎯 Finding your niche (and sticking to it)
🌊 Reaching bycatch customers
Because reaching the right people matters more than reaching the most.
If you want to market with more clarity, purpose, and confidence, this episode is for you. 🎧
Want to learn more about identifying your ideal target group? Read our article on: 📚 How to identify your ideal target group
