You're doing the work: positive-impact practices, responsible partnerships, genuine care for people and planet. Now it's time to show it, authentically and never like greenwashing.
Story & Plan: starting from €749 (one-time investment).
The next step after your scan: a story and a plan.
Nordfare Travel began as a family decision: to stop talking about what needed to change in how travel is done, and start showing it. For us, sustainability isn't a policy. It's the reason travellers feel the difference on the ground, in the trips we design, the local partners we work with, and how we talk honestly about what we're still figuring out.
Your scan results tell us where to begin. We use your score and improvement areas to make sure your story starts in the right place.
We sit down with you for one focused session. Based on what you share and your scan results, we write your full sustainability story.
You receive 15 personalised actions, sorted into quick wins, medium-term and long-term steps, plus access to a private platform where you and your team track progress.
A sustainability story that sounds like you, that you're proud of, and that you feel confident to share everywhere.
15 concrete actions, sorted into quick wins, medium-term and long-term steps, all tied to your story and scan results.
Your story and plan in one place: ready to brief a copywriter, update your website, or onboard someone new.
Your vision, goals and the kind of traveller you want to attract: the deeper motivation behind your sustainability work.
Your mission, values and concrete sustainability practices: what you actually do and how you want to be known for it.
Website, email, social media, booking process and internal team: the channels where your story needs to show up.
Storytelling, transparency, customer focus and avoiding greenwashing: the principles behind how you communicate.
Tour operators, travel agents, activity providers: where the experience is the product, so both what you do and how you tell it matter.
Hotels, B&Bs, glamping sites, eco-lodges: any place where guests stay overnight and settle in, so both your practices and your story matter.
Regional tourism boards, national parks, destination organisations: places that set the tone for everyone else, so both your practices and your story matter.
"We didn't want sustainability to stay a niche for do-gooders. We wanted it to be what sets any travel business apart."
Anne spent years working with hundreds of travel businesses on sustainability certification, and kept hearing the same question: what's in it for me? Rik, with a decade in digital marketing, believed sustainability could set any business apart.
Together they founded Good Tourism Institute: turning sustainable practices into a real business advantage.
Book a free 30-minute call with us. We'll talk through your situation and explore whether the Sustainable Marketing Story & Plan is the right next step for you.
Story & Plan: starting from €749 (one-time investment).
Nordfare Travel began as a family decision: to stop talking about what needed to change in how travel is done, and start showing it. For us, sustainability isn't a policy. It's the reason travellers feel the difference on the ground, in the trips we design, the local partners we work with, and how we talk honestly about what we're still figuring out.