Sustainable today, successful tomorrow
At the Good Tourism Institute we transform travel businesses who are sustainable today to be wildly successful tomorrow through online programs.
- Align successfully with modern traveller needs
- Create best-selling sustainable travel experiences
- Rise above being "just another travel business"
Unlock sustainable travel success with our:
1. Travel Success Roadmap
Start your journey towards travel success with our free eBook
2. Travel Success Program
Begin your transformation with our online travel success program
3. Travel Success Fast Track
Fast track your transformation with our 2:1 mentor program
1. Travel Success Roadmap
Start your journey towards travel success with this free eBook.
3. Travel Success Fast Track
Fast track your transformation with our 2:1 mentor program.
4. Sustainable Marketing Program
Position your travel business as a beacon of sustainability.
Changing the way travel is done
Did you know you don’t have to choose between being sustainable or successful?
Travel businesses are so used to hearing that they should be more sustainable, and while this is important, it shouldn’t stand in the way from you being successful.
So, what does the Good Tourism Institute do?
Well, it transforms travel businesses who are sustainable today to be wildly successful tomorrow through online programs!
Without our programs
- Being just “another travel business”
- Guessing what your target group is looking for
- Having to hire new employees all the time
- Miscommunication with your supply-chain
- Not knowing what to write or post about
- Shooting blanks to attract the right customers
With our programs
- Develop authentic travel experiences
- Attract loyal and satisfied customers
- Maintain happy and committed employees
- Build great relationships with your supply-chain
- Claim your expert status through your content
- Turn website leads into paying customers
Trusted by top travel organisations
Not just another sustainability course or certification scheme
Now, we know what you’re probably thinking: this is just another sustainability course or certification scheme.
Teaching businesses how to reduce their plastic use or compensate their CO2 emissions.
But that’s exactly what we’re tired of!
Because of this we’ve created the Good Tourism Institute, where you can use your sustainable practices to create best-selling travel experiences.
We offer a unique opportunity to set yourself apart from the competition!
Our programs transform your travel business from being sustainable today to being wildly successful tomorrow.
What other travel businesses say about our programs
Brian Amos Memba - Jomaar Explores
Very informative and encourages critical thinking. Anne & Rik are warm and they are dedicated and timely in their operations.
Immaculate Kemigisha - Terrace Uganda Safaris & Tours
The good tourism course is simply perfect. Keep it up Anne and Rik. The most interesting part for me is Method 8 that requires putting what I have learned directly into practice.The results are amazing and bookings are coming through because of one well single written article.
Harriet Ntege - SITA Tourism Foundation
The course has been very helpful and we’ve learnt a lot in regard to how to position our business, add value, reward and value every stake holder involved.
Dominic Tugume - Wildfriends Africa Safaris
The course is informative, relevant and applicable. I love it! It’s been a wonderful experience, the course method are relevant and applicable, Anne and Rik are friendly and ready to help, and the platform is user friendly.
Annette Bitarakwate - Tides Africa Safaris
Special thanks to Anne and Rik they have been very supportive. The course is very enlightening, I have learnt so so much.
Glorious Tumwesigye - Amazing Cultural Experiences
It is a very good and informative course! The team from Good Tourism Institute is very knowledgeable, courteous and always willing to guide and offer assistance.
