Every travel businesses puts its care somewhere, and that focus creates a blind spot. We show you where yours is, then work with you to close it. Start free, go further when you're ready.
The test is free and takes two minutes, no account needed.
Analysing your profile…
Nordfare Travel
You are a Tracker
Your strength
You run a tight, accountable business.
Your blind spot
Your operations run perfectly but feel generic.
Whatever stage you're at, the starting point is the same: an honest look at where your sustainability stands. Take it further with expert guidance when you're ready.
You already know what your business is great at. This free test shows you the other half: the one area your strength quietly keeps you from seeing.
Take the test → Paid · Next stepMost businesses know sustainability matters. Few get past a policy nobody reads. We build the practices that actually shape how the business runs.
Explore consultancy →
You see exactly where your sustainability focus goes, and the blind spot it creates, so you stop guessing what to fix next.
You move past good intentions and mission statements to what actually happens day to day: sustainability that survives a busy season.
Sustainability stops being a cost and starts setting you apart, attracting the travellers and partners who share your values.
Each step builds on the one before, so you're never starting from a blank page.
Step 1 · Free
See where your sustainability focus goes today: your type, and the blind spot it creates.
Step 2 · Paid
Turn that blind spot into practices that make an actual difference, at whichever level fits.
Result
Sustainability that survives a busy season, and sets your business apart because of it.
"We didn't want sustainability to stay a niche for do-gooders. We wanted it to be what sets any travel business apart."
Anne spent years working with hundreds of travel businesses on sustainability certification, and kept hearing the same question: what's in it for me? Rik, with a decade in digital marketing, believed sustainability could set any business apart.
Together they founded Good Tourism Institute: turning sustainable practices into a real business advantage.
Every travel business has a sustainability blind spot. Start free to find yours, then go further with consultancy when you're ready.
Analysing your profile…
Nordfare Travel
You are a Tracker
Your strength
You run a tight, accountable business.
Your blind spot
Your operations run perfectly but feel generic.