You already know what your business is great at. This free test shows you the other half: the one area your strength quietly keeps you from seeing. Answer ten quick questions to find out what you've been missing.
Free • Two minutes • No account needed
Analysing your profile…
Nordfare Travel
You are a Tracker
Your strength
You run a tight, accountable business.
Your blind spot
Your operations run perfectly but feel generic.
Ten trade-offs, not right-or-wrong questions, each one revealing where your impact and your energy actually go.
Four types, each a real combination of where your impact and energy land, none better than the others.
Your Blind Spot is the cost of your strength: the part you traded away to get this good at the rest.
Where you put your care, and where your attention goes: together, these shape your type.
Impact
Where you put your care.
Energy
Where your attention goes.
Builds trips around the natural world: routes, landscapes, discovery.
Builds trips around people and place: culture, encounter, story.
Runs a tight, accountable business: measurement, policy, proof.
Grows on strong relationships: team, partners, community.
Explorer
Planet + Experience
Connector
People + Experience
Tracker
Planet + Operation
Builder
People + Operation
Your type is the easy half, the real result is the price your strength quietly charges: the part you traded away to get this good at the rest.
Nordfare Travel
Your strength
You run a tight, accountable business. Every claim is backed by evidence, and the numbers always add up.
The cost
Right on paper, every claim checks out. But that focus never reaches the experience, so it feels forgettable in person.
Every type has its own cost, the test reveals yours.
Tour operators, travel agents, activity providers: where the experience is the product, so both what you do and how you tell it matter.
Hotels, B&Bs, glamping sites, eco-lodges: any place where guests stay overnight and settle in, so both your practices and your story matter.
Regional tourism boards, national parks, destination organisations: places that set the tone for everyone else, so both your practices and your story matter.
"We didn't want sustainability to stay a niche for do-gooders. We wanted it to be what sets any travel business apart."
Anne spent years working with hundreds of travel businesses on sustainability certification, and kept hearing the same question: what's in it for me? Rik, with a decade in digital marketing, believed sustainability could set any business apart.
Together they founded Good Tourism Institute: turning sustainable practices into a real business advantage.
Meet your type and find the one thing it quietly costs you. Answer ten quick questions to find out what you've been missing.
Free • Two minutes • No account needed
Analysing your profile…
Nordfare Travel
You are a Tracker
Your strength
You run a tight, accountable business.
Your blind spot
Your operations run perfectly but feel generic.