4-week program
Seamlessly Integrate Sustainability
Sustainability isn’t just a buzzword—it’s a necessity. Create a sustainable foundation for your travel business in only 4 weeks.
- Avoid leaving a negative impact on destinations
- Prevent locals not benefitting from tourism
- Escape the feeling you can't make a difference
In the Sustainable Travel Program you'll learn:
Compelling reasons
why embracing sustainability is essential.
Sustainable success strategies
at leading businesses in the tourism industry.
To develop experiences
that are unforgettable and sustainable.
Discover the four building blocks of sustainable tourism
In the Sustainable Travel Program you'll discover the four building blocks of sustainable tourism, essential for any ambitious travel business.
Dive deep into a careful selection of real-world success stories of sustainability, revealing the strategies behind their success.
Our program is designed for the busy professional, requiring just 2-3 hours of your time per week, over a span of only four weeks.
Create a sustainable foundation for your travel business
In only 4 weeks, we'll guide you from understanding sustainability benefits to developing unforgettable sustainable travel experiences.
Each week, we introduce you to a new building block of the program. Together, they form the sustainable foundation of your travel business.
By the end, you won't just know why being sustainable is important — you'll be using it in everything your business does.
Without our Sustainable Travel Program
- Risk contributing to overtourism
- Fail benefitting the local economy
- Face losing local culture and traditions
- Struggle to avoid activities that harm wildlife
- Lack of strategy to minimise negative impact
With our Sustainable Travel Program
- Create off the beaten path experiences
- Ensure locals benefit from tourism
- Contribute to preserving local culture
- Offer responsible wildlife activities
- Optimise positive environmental impact
Trusted by top travel organisations
€349,- (excl. VAT)
Start our 4-week Sustainable Travel Program now and get:
- Lifetime access to the Sustainable Travel Program
- Framework template with assignments
- Real-world case studies of inspirational businesses
- Feedback on your work in the program group
- Community discussion participation
- Premium library access
*Price excludes VAT, depending on where you live and whether you buy as a business.
What other travel businesses say about our programs
Brian Amos Memba - Jomaar Explores
Very informative and encourages critical thinking. Anne & Rik are warm and they are dedicated and timely in their operations.
Immaculate Kemigisha - Terrace Uganda Safaris & Tours
The good tourism course is simply perfect. Keep it up Anne and Rik. The most interesting part for me is Method 8 that requires putting what I have learned directly into practice.The results are amazing and bookings are coming through because of one well single written article.
Harriet Ntege - SITA Tourism Foundation
The course has been very helpful and we’ve learnt a lot in regard to how to position our business, add value, reward and value every stake holder involved.
Dominic Tugume - Wildfriends Africa Safaris
The course is informative, relevant and applicable. I love it! It’s been a wonderful experience, the course method are relevant and applicable, Anne and Rik are friendly and ready to help, and the platform is user friendly.
Annette Bitarakwate - Tides Africa Safaris
Special thanks to Anne and Rik they have been very supportive. The course is very enlightening, I have learnt so so much.
Glorious Tumwesigye - Amazing Cultural Experiences
It is a very good and informative course! The team from Good Tourism Institute is very knowledgeable, courteous and always willing to guide and offer assistance.
Still have questions?
General
When does the program start?
You can enroll in our program at any time. When you have finalised the payment process, you are all ready to get started with the first building block. After this, every week, a new block of the 4-week program becomes available.
How long does it take me to complete the program?
Our program is designed to complete within 4 weeks. Every week, a new building block of the program becomes available. Each of the four blocks involves around 1 to 2 hours of engaging content, including articles and videos.
In addition to this, you’ll have practical assignments. The time spent on these assignments depends on your commitment and your business’s specific needs. This approach ensures that by the end of the program, you’ll not only have gained valuable knowledge but also made a real blueprint for sustainable foundation of your business.
Dedicating one week to each block, allows you not to rush yourself in the learning process. It gives you time to work on new practices and to reflect on their impact.
How long do I have access to the program?
After payment, you get lifetime access to the program. But, we’ll release a new building block of the 4-week program each week. So, you’ll have everything by the end of week 3 and can keep using it forever.
What does the program feature?
Our program content consists of:
- 4 key steps
- 21 underlying topics
- 11 educative videos
- 14 workbook assignments
- 18 real-world case studies
- 18 supporting reading materials
Do I need to be a tour operator to be benefitting from the program?
You don’t need to be a tour operator to enroll in our program and to benefit from it. Also travel agencies, activity providers, DMCs, tourism professionals and anyone within the tourism industry that operates travel experiences, will profit from the knowledge and tools provided.
Do I receive a certificate after completing the program?
Yes, after you have completed the program, you’ll receive a completion certificate.
Do you provide personal feedback on the program assignments?
No, we don’t assess the individual program assignments which means you won’t receive any personal feedback. However, you are encouraged to post your work in the community. You can discuss your work, ask for feedback and provide other travel businesses with your own feedback as well.
Do you offer coaching?
Yes, if you’re interested in personal guidance by Anne and Rik have a look at our ‘Travel success fast track’.
Does it matter in what country I am based?
No, you can enroll in our online program from any destination. However, our videos are hosted on Vimeo. In some countries (such as Cambodia, Indonesia, Malaysia, Thailand, Vietnam and China) Vimeo is blocked and inaccessible. In this case you’ll need to use a VPN.
What technical requirements do I need to work on the program?
In order to access our online program platform, you’ll need a stable Wi-Fi or internet connection. For the best learning experience, we recommend you using a desktop computer or a laptop.
Does the program include live Q&A sessions?
No, the program does not include live Q&A sessions. We are however available for all your questions and encourage you to ask your questions in our community.
Pricing and payment
How do I purchase the program?
You can easily purchase our program online by following the button.
How much does the program cost?
The program price is €349,- (excl. VAT)
How long do I have access to the program?
After payment, you’ll have lifetime access to the program content.
Will I be charged taxes?
Depending on where you live and whether you buy as a business, you may be charged taxes in addition to the program fee. If VAT applies, you will see it stated separately on your emailed invoice. VAT rates are calculated based on your location or the billing information you provided at the time of purchase.
What are acceptable payment methods?
You can pay with PayPal, credit card (Visa, Mastercard, American Express, Maestro, PostePay, Cartes Bancaires) and iDeal (Dutch only) to purchase our program.
Do you provide discount vouchers?
We don’t offer individual discounts. However, we are working with tourism associations for special member discounts. If you’re a tourism association and you would like to collaborate, please address info@goodtourisminstitute.com to inquire about your options.
