€499,-

Become a better tour operator (level 1)

The online course to become a better tour operator right away. An eye-opening experience that takes your business to the next level.

Brian Amos Memba - Jomaar Explores

Rated 5 out of 5
10 September 2022

Very informative and encourages critical thinking. Anne & Rik are warm and they are dedicated and timely in their operations.

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Brian Amos Memba - Jomaar Explores

Immaculate Kemigisha - Terrace Uganda Safaris & Tours

Rated 5 out of 5
9 September 2022

The good tourism course is simply perfect. Keep it up Anne and Rik. The most interesting part for me is Method 8 that requires putting what I have learned directly into practice.The results are amazing and bookings are coming through because of one well single written article.

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Immaculate Kemigisha - Terrace Uganda Safaris & Tours
Unique travel experience

Sustainable and successful

The perfect formula: sustainability and online marketing

With our extensive experience in sustainable tourism and online marketing we created the perfect formula for running a successful and futureproof tourism business. We combined all our knowledge and experience into the online course to become a better tour operator.

What you’ll learn in this course

With its practical and no-nonsense approach, you start to become better right away. After completing this course, you are ready to successfully:

Course Content

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Harriet Ntege - SITA Tourism Foundation

Rated 5 out of 5
8 September 2022

The course has been very helpful and we’ve learnt a lot in regard to how to position our business, add value, reward and value every stake holder involved.

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Harriet Ntege - SITA Tourism Foundation

Dominic Tugume - Wildfriends Africa Safaris

Rated 5 out of 5
7 September 2022

The course is informative, relevant and applicable. I love it! It’s been a wonderful experience, the course method are relevant and applicable, Anne and Rik are friendly and ready to help, and the platform is user friendly.

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Dominic Tugume - Wildfriends Africa Safaris

Course features

It’s safe to say the traditional tourism business model is no longer the key to success. But what is?

This course features everything you need to become a better tour operator: more sustainable and successful.

Course level 0.5 vs level 1

Want to know the difference between our courses? This overview shows you what you can expect from both 'Become a better tour operator level 0.5 and level 1'.

Become a better tour operator (level 0.5)

Introduction course
Free
  • 6 key methods
  • 13 underlying topics
  • Course certificate

Become a better tour operator (level 1)

Complete course experience
499
  • 10 key methods
  • 50+ underlying topics
  • 25+ videos
  • 50+ assignments
  • 40+ best practice examples
  • 30+ supporting materials
  • Course certificate

Frequently asked questions

General

You can enroll in our courses at any time. When you have finalised the payment process, you are all ready to get started.

Reading all content of a method, its corresponding lessons and watching the videos takes you around 1 to 2 hours per method. Additionally, you spend time to complete the assignments and to implement lessons learned into your business. How much time you spend on the latter very much depends on your level of commitment and the needs of your business.

After payment, you’ll have lifetime access to the course content.

The course is designed to provide you with all the necessary knowledge, tips and tools to become a better tour operator. If you complete the full course and make all the assignments, you will become better. The actual result depends on your own commitment and willingness to change your business.

You don’t need to be a tour operator to enroll in our course and to benefit from it. Also tourism professionals, DMCs, travel agents, tourism students and anyone within the tourism industry that operates travel experiences, will profit from the knowledge and tools provided.

Yes, after you have completed the course, you’ll receive a completion certificate.

No, we don’t assess the individual course assignments which means you won’t receive any personal feedback. However, you are encouraged to post your work in the online forum. You can discuss your work, ask for feedback and provide other tour operators with your own feedback as well.

At the moment, this is not something we offer yet. However, we are working on developing the right format to do so. Please let us know if you are interested so we can keep you posted.

No, you can enroll in our online course from any destination. However, our videos are hosted on Vimeo. In some countries (such as Cambodia, Indonesia, Malaysia, Thailand, Vietnam and China) Vimeo is blocked and inaccessible. In this case you’ll need to use a VPN.

In order to access our online course platform, you’ll need a stable Wi-Fi or internet connection. For the best learning experience, we recommend you using a desktop computer or a laptop.

No, the course does not include live Q&A sessions. We are however available for all your questions and encourage you to ask your questions in our community.

Pricing and payment

You can easily purchase our course online by following the button ‘buy this course’. The course will then automatically be added to your cart. Access the cart to proceed to checkout.

Buy this course

The course price is €499,- (excl. VAT)

After payment, you’ll have lifetime access to the course content.

Depending on where you live and whether you buy as a business, you may be charged taxes in addition to the course fee. If VAT applies, you will see it stated separately on your emailed invoice. VAT rates are calculated based on your location or the billing information you provided at the time of purchase.

You can pay with PayPal, credit card (Visa, Mastercard, American Express, Maestro, PostePay, Cartes Bancaires) and iDeal (Dutch only) to purchase our course.

We don’t offer individual discounts. However, we are working with tourism associations for special member discounts. If you’re a tourism association and you would like to collaborate, please address [email protected] to inquire about your options.

Annette Bitarakwate - Tides Africa Safaris

Rated 5 out of 5
6 September 2022

Special thanks to Anne and Rik they have been very supportive. The course is very enlightening, I have learnt so so much.

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Annette Bitarakwate - Tides Africa Safaris

Glorious Tumwesigye - Amazing Cultural Experiences

Rated 5 out of 5
5 September 2022

It is a very good and informative course! The team from Good Tourism Institute is very knowledgeable, courteous and always willing to guide and offer assistance.

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Glorious Tumwesigye - Amazing Cultural Experiences

Ether Birungi - Churchill Safaris & Travel

Rated 5 out of 5
4 September 2022

This course has been a game changer for us. It’s made us open our eyes to new ways of adding value to our clients, thinking on better ways of being different and thinking of new products.

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Ether Birungi - Churchill Safaris & Travel

Grace Nabacwa - Gracelands African Vacations

Rated 5 out of 5
3 September 2022

An eye opening experience! The course content has addressed the elements that were missing in our business operations.

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Grace Nabacwa - Gracelands African Vacations

Tony Ofungi - Maleng Travel

Rated 5 out of 5
2 September 2022

Great engagement! First time to experience this level of online interaction.

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Tony Ofungi - Maleng Travel

Samuel Rukundo - Primate Journeys Africa

Rated 5 out of 5
1 September 2022

This course has opened my eyes on how to manage my business and at the same time increase sales.

Avatar for Samuel Rukundo - Primate Journeys Africa
Samuel Rukundo - Primate Journeys Africa