4-week program

Master your Sustainable Marketing

Discover the secrets to making sustainability irresistible to your travellers and turning it into a powerful force for your travel business in only 4 weeks.

In the Sustainable Marketing Program you'll learn:

How to connect

your sustainable vision with your business communication.

What to share

about your sustainable practices with customers.

Where and how to include

sustainability into your marketing efforts.

Robert – Tiger Trail travel

29 May 2024

The program gave good insights into how to market sustainable practices without overselling. Especially helpful were the case studies and best practices. To me ‘Step 4: Mastering the HOW’ was most interesting. Storytelling is a great way to promote what you’re passionate about. But storytelling done right needs practice.

Avatar for Robert – Tiger Trail travel
Robert – Tiger Trail travel

Samuel - Nomad's Land Asia

24 May 2024

The Sustainable Marketing Program is suitable for everyone, even for those who have never studied marketing. It was crucial to understand the entire process and develop a comprehensive and clearly defined strategy.

This ensures that our entire team speaks the same language when it comes to sustainability and marketing. A big thank you to Anne and Rik!

Avatar for Samuel - Nomad's Land Asia
Samuel - Nomad's Land Asia
Sustainable Marketing Program: Unlock the full potential

Unlock the full potential of sustainability in tourism

The Sustainable Marketing Program is a great opportunity to learn how to position your travel business as a beacon of sustainability without hiring an external consultant or you being an expert in marketing yourself.

Designed to fit your busy schedule, this 4-week program requires just 2-3 hours of your time each week.

Without our Sustainable Marketing Program

With our Sustainable Marketing Program

Trusted by top travel organisations

From uncertain and hesitant to confident in only 4 weeks

In only 4 weeks, we'll take you from being uncertain and hesitant about communicating your sustainable practices, to confidently using it as a powerful tool for your travel business.

Each week, a new step of the program becomes available, leading you through a structured journey.

You'll move from feeling overwhelmed, to mastering effective strategies that resonate with your travellers and set you apart in the industry.

Sustainable Marketing Program: 4 easy steps
Sustainable Marketing Program: start now

€349,- (excl. VAT)

Start our 4-week Sustainable Marketing Program now and get:

*Price excludes VAT, depending on where you live and whether you buy as a business.

Money back guarantee

14-Day money back guarantee

We’re confident in our programs, so if for a valid reason you’re not satisfied, you have the right to get a refund within 14 days.

What other travel businesses say about our program

Zhibek - Travel Land

24 May 2024

This program is very informative and useful. ‘Step 4: Mastering the HOW’ was most interesting to me because it’s explains how to better understand our ideal audience and communicate with clients.

My most valuable takeaway from the Sustainable Marketing Program is that everything we do must be genuine, effective, and must be good for people and the planet.

Avatar for Zhibek - Travel Land
Zhibek - Travel Land

Tashi - Across Bhutan

22 May 2024

The program was exceptionally informative and immensely helpful, and the content was well-structured and presented in a clear and engaging manner, making complex concepts easy to understand. All the steps were interesting, but most importantly, they were all informative and interconnected.

Avatar for Tashi - Across Bhutan
Tashi - Across Bhutan

Still have questions?


You can enroll in our program at any time. When you have finalised the payment process, you are all ready to get started with the first step. After this, every week, a new step of the 4-week program becomes available.

Our program is designed to complete within 4 weeks. Every week, a new step of the program becomes available. Each of the four steps involves around 1 to 2 hours of engaging content, including articles and videos.

In addition to this, you’ll have practical assignments. The time spent on these assignments depends on your commitment and your business’s specific needs. This approach ensures that by the end of the program, you’ll not only have gained valuable knowledge but also made a real blueprint for your sustainable marketing strategy.

Dedicating one week to each step, allows you not to rush yourself in the learning process. It gives you time to work on new strategies and to reflect on their impact.

After payment, you get lifetime access to the program. But, we’ll release a new step of the 4-week program each week. So, you’ll have everything by the end of week 3 and can keep using it forever.

Our program content consists of:

  • 4 key steps
  • 21 underlying topics
  • 11 educative videos
  • 14 workbook assignments
  • 18 real-world case studies
  • 18 supporting reading materials

You don’t need to be a tour operator to enroll in our program and to benefit from it. Also travel agencies, activity providers, DMCs, tourism professionals and anyone within the tourism industry that operates travel experiences, will profit from the knowledge and tools provided.

Yes, after you have completed the program, you’ll receive a completion certificate.

No, we don’t assess the individual program assignments which means you won’t receive any personal feedback. However, you are encouraged to post your work in the community. You can discuss your work, ask for feedback and provide other travel businesses with your own feedback as well.

Yes, if you’re interested in personal guidance by Anne and Rik have a look at our ‘Travel success fast track’.

Explore fast track

No, you can enroll in our online program from any destination. However, our videos are hosted on Vimeo. In some countries (such as Cambodia, Indonesia, Malaysia, Thailand, Vietnam and China) Vimeo is blocked and inaccessible. In this case you’ll need to use a VPN.

In order to access our online program platform, you’ll need a stable Wi-Fi or internet connection. For the best learning experience, we recommend you using a desktop computer or a laptop.

No, the program does not include live Q&A sessions. We are however available for all your questions and encourage you to ask your questions in our community.

Pricing and payment

You can easily purchase our program online by following the button.

Master sustainable marketing

The program price is €349,- (excl. VAT)

After payment, you’ll have lifetime access to the program content.

Depending on where you live and whether you buy as a business, you may be charged taxes in addition to the program fee. If VAT applies, you will see it stated separately on your emailed invoice. VAT rates are calculated based on your location or the billing information you provided at the time of purchase.

You can pay with PayPal, credit card (Visa, Mastercard, American Express, Maestro, PostePay, Cartes Bancaires) and iDeal (Dutch only) to purchase our program.

We don’t offer individual discounts. However, we are working with tourism associations for special member discounts. If you’re a tourism association and you would like to collaborate, please address info@goodtourisminstitute.com to inquire about your options.

Good Tourism Institute
CoC number: 82098298
VAT number: NL862335644B01