4-week program
Master your Sustainable Marketing
Discover the secrets to making sustainability irresistible to your travellers and turning it into a powerful force for your travel business in only 4 weeks.
- Prevent coming across as greenwashing
- Escape feeling your customers are not interested
- Avoid not knowing what to share about sustainability
In the Sustainable Marketing Program you'll learn:
How to connect
your sustainable vision with your business communication.
What to share
about your sustainable practices with customers.
Where and how to include
sustainability into your marketing efforts.
Unlock the full potential of sustainability in tourism
The Sustainable Marketing Program is a great opportunity to learn how to position your travel business as a beacon of sustainability without hiring an external consultant or you being an expert in marketing yourself.
Designed to fit your busy schedule, this 4-week program requires just 2-3 hours of your time each week.
Without our Sustainable Marketing Program
- Risk being perceived as greenwashing
- Fail connecting with travellers who value sustainability
- Struggle to clearly communicate sustainable practices
- Lack of a structured sustainable marketing strategy
- Face higher costs by relying on external consultants
With our Sustainable Marketing Program
- Highlight sustainability in an authentic way
- Attract and retain travellers who value sustainability
- Communicate your sustainable practises with ease
- Follow a structured step-by-step strategy
- Save on costs by developing in-house expertise
Trusted by top travel organisations
From uncertain and hesitant to confident in only 4 weeks
In only 4 weeks, we'll take you from being uncertain and hesitant about communicating your sustainable practices, to confidently using it as a powerful tool for your travel business.
Each week, a new step of the program becomes available, leading you through a structured journey.
You'll move from feeling overwhelmed, to mastering effective strategies that resonate with your travellers and set you apart in the industry.
Bonus: EU Green Claims Directive
Gain a competitive edge with our exclusive bonus on the EU Green Claims Directive. This bonus gives you the knowledge to:
- Understand the details of the Green Claims Directive
- Identify and avoid misleading statements
- Implement practical steps for compliance
- Protect travellers from greenwashing
Master transparent and clear sustainability communications and prepare for future EU regulations, turning them into a strength for your travel business.
€349,- (excl. VAT)
Start our 4-week Sustainable Marketing Program now and get:
- Lifetime access to the Sustainable Marketing Program
- Framework template with assignments
- Real-world case studies of inspirational businesses
- Feedback on your work in the program group
- Community discussion participation
- Premium library access
*Price excludes VAT, depending on where you live and whether you buy as a business.
14-Day money back guarantee
We’re confident in our programs, so if for a valid reason you’re not satisfied, you have the right to get a refund within 14 days.
What other travel businesses say about our programs
Brian Amos Memba - Jomaar Explores
Very informative and encourages critical thinking. Anne & Rik are warm and they are dedicated and timely in their operations.
Immaculate Kemigisha - Terrace Uganda Safaris & Tours
The good tourism course is simply perfect. Keep it up Anne and Rik. The most interesting part for me is Method 8 that requires putting what I have learned directly into practice.The results are amazing and bookings are coming through because of one well single written article.
Harriet Ntege - SITA Tourism Foundation
The course has been very helpful and we’ve learnt a lot in regard to how to position our business, add value, reward and value every stake holder involved.
Dominic Tugume - Wildfriends Africa Safaris
The course is informative, relevant and applicable. I love it! It’s been a wonderful experience, the course method are relevant and applicable, Anne and Rik are friendly and ready to help, and the platform is user friendly.
Annette Bitarakwate - Tides Africa Safaris
Special thanks to Anne and Rik they have been very supportive. The course is very enlightening, I have learnt so so much.
Glorious Tumwesigye - Amazing Cultural Experiences
It is a very good and informative course! The team from Good Tourism Institute is very knowledgeable, courteous and always willing to guide and offer assistance.
Still have questions?
General
When does the program start?
You can enroll in our program at any time. When you have finalised the payment process, you are all ready to get started with the first step. After this, every week, a new step of the 4-week program becomes available.
How long does it take me to complete the program?
Our program is designed to complete within 4 weeks. Every week, a new step of the program becomes available. Each of the four steps involves around 1 to 2 hours of engaging content, including articles and videos.
In addition to this, you’ll have practical assignments. The time spent on these assignments depends on your commitment and your business’s specific needs. This approach ensures that by the end of the program, you’ll not only have gained valuable knowledge but also made a real blueprint for your sustainable marketing strategy.
Dedicating one week to each step, allows you not to rush yourself in the learning process. It gives you time to work on new strategies and to reflect on their impact.
How long do I have access to the program?
After payment, you get lifetime access to the program. But, we’ll release a new step of the 4-week program each week. So, you’ll have everything by the end of week 3 and can keep using it forever.
What does the program feature?
Our program content consists of:
- 4 key steps
- 21 underlying topics
- 11 educative videos
- 14 workbook assignments
- 18 real-world case studies
- 18 supporting reading materials
Do I need to be a tour operator to be benefitting from the program?
You don’t need to be a tour operator to enroll in our program and to benefit from it. Also travel agencies, activity providers, DMCs, tourism professionals and anyone within the tourism industry that operates travel experiences, will profit from the knowledge and tools provided.
Do I receive a certificate after completing the program?
Yes, after you have completed the program, you’ll receive a completion certificate.
Do you provide personal feedback on the program assignments?
No, we don’t assess the individual program assignments which means you won’t receive any personal feedback. However, you are encouraged to post your work in the community. You can discuss your work, ask for feedback and provide other travel businesses with your own feedback as well.
Do you offer coaching?
Yes, if you’re interested in personal guidance by Anne and Rik have a look at our ‘Travel success fast track’.
Does it matter in what country I am based?
No, you can enroll in our online program from any destination. However, our videos are hosted on Vimeo. In some countries (such as Cambodia, Indonesia, Malaysia, Thailand, Vietnam and China) Vimeo is blocked and inaccessible. In this case you’ll need to use a VPN.
What technical requirements do I need to work on the program?
In order to access our online program platform, you’ll need a stable Wi-Fi or internet connection. For the best learning experience, we recommend you using a desktop computer or a laptop.
Does the program include live Q&A sessions?
No, the program does not include live Q&A sessions. We are however available for all your questions and encourage you to ask your questions in our community.
Pricing and payment
How do I purchase the program?
You can easily purchase our program online by following the button.
How much does the program cost?
The program price is €349,- (excl. VAT)
How long do I have access to the program?
After payment, you’ll have lifetime access to the program content.
Will I be charged taxes?
Depending on where you live and whether you buy as a business, you may be charged taxes in addition to the program fee. If VAT applies, you will see it stated separately on your emailed invoice. VAT rates are calculated based on your location or the billing information you provided at the time of purchase.
What are acceptable payment methods?
You can pay with PayPal, credit card (Visa, Mastercard, American Express, Maestro, PostePay, Cartes Bancaires) and iDeal (Dutch only) to purchase our program.
Do you provide discount vouchers?
We don’t offer individual discounts. However, we are working with tourism associations for special member discounts. If you’re a tourism association and you would like to collaborate, please address info@goodtourisminstitute.com to inquire about your options.
