At the Good Tourism Institute, Anne and Rik work with travel businesses to become sustainable today and successful tomorrow.
Anne spent years working with travel businesses on sustainability certification before co-founding Good Tourism Institute. She focuses on building sustainability practices that are honest and practical, and that actually work in the field.
Rik spent a decade in digital marketing before turning his attention to sustainable tourism. He focuses on turning sustainable practices into stories that are honest and clear, and that reach the travellers who care about them too.
You know exactly where your sustainability practices and your story stand today, so you stop guessing what to fix first.
Your story holds up because the practice behind it does too, so you never have to worry about sounding like greenwashing.
You reach travellers who choose you for what you stand for, so sustainability starts paying for itself.
Tour operators, travel agents, activity providers: where the experience is the product, so both what you do and how you tell it matter.
Hotels, B&Bs, glamping sites, eco-lodges: any place where guests stay overnight and settle in, so both your practices and your story matter.
Regional tourism boards, national parks, destination organisations: places that set the tone for everyone else, so both your practices and your story matter.
In the Sustainable Today, Successful Tomorrow podcast, Anne & Rik explore real-world sustainable tourism stories that actually work.
Sustainability is what you do, marketing is how people find out. Most travel businesses end up needing both. Test either one, or both, and see exactly where you stand.
Both free • Two minutes • No account needed
Nordfare Travel
Sustainability Blind Spot
Explorer
Marketing Scan
