Unlock sustainable travel success
Our programs transform travel businesses who are sustainable today to be successful tomorrow. Explore our programs below!
Sustainable Marketing Program
Position your travel business as a beacon of sustainability.
Preparing for the Green Claims Directive
Get ready for the future of sustainable communication in travel.
Sustainable Travel Program
Create a sustainable foundation for your travel business or destination.
Changing the way travel is done
Did you know that you don’t have to choose between being sustainable or successful?
Travel businesses are so used to hearing that they should be more sustainable, and while that is important, it shouldn’t stand in the way from you being successful.
So, what does the Good Tourism Institute do?
Well, it transforms travel businesses who are sustainable today to be successful tomorrow through online programs!
Transform your business if you're a sustainable
tour operator
travel agency
travel designer
DMC
activity provider
Travel Success Program
Our online Travel Success Program transforms your travel business from being sustainable today to be successful tomorrow.
- Follow our 10-step travel success framework
- 50+ assignments to drive your business forward
- Start and progress at your own pace
Sustainable Marketing Program
Discover the secrets to making sustainability irresistible to your travellers and turning it into a powerful force for your travel business.
- Master sustainable marketing in 4 easy steps
- From uncertain and hesitant to confident
- Position your business as a beacon of sustainability
Travel Success Fast Track
Fast track your transformation from being sustainable today to be successful tomorrow with personal guidance from Anne and Rik.
- 4-month guided path towards travel success
- Gain expert guidance from two mentors
- Stay on track and accountable
Preparing for the Green Claims Directive
Get ready for the future of communicating sustainability in travel with our masterclass on the EU Green Claims Directive.
- Spot and steer clear of misleading claims
- Take practical steps to ensure compliance
- Protect travellers from greenwashing
Sustainable Travel Program
(coming soon)
Sustainability isn’t just a buzzword—it’s a necessity. Create a sustainable foundation for your travel business or destination with our four building blocks of sustainable tourism.
- Avoid leaving a negative impact on destinations
- Prevent locals not benefitting from tourism
- Escape the feeling you can't make a difference
What other travel businesses say about our programs
Brian Amos Memba - Jomaar Explores
Very informative and encourages critical thinking. Anne & Rik are warm and they are dedicated and timely in their operations.
Immaculate Kemigisha - Terrace Uganda Safaris & Tours
The good tourism course is simply perfect. Keep it up Anne and Rik. The most interesting part for me is Method 8 that requires putting what I have learned directly into practice.The results are amazing and bookings are coming through because of one well single written article.
Harriet Ntege - SITA Tourism Foundation
The course has been very helpful and we’ve learnt a lot in regard to how to position our business, add value, reward and value every stake holder involved.
Dominic Tugume - Wildfriends Africa Safaris
The course is informative, relevant and applicable. I love it! It’s been a wonderful experience, the course method are relevant and applicable, Anne and Rik are friendly and ready to help, and the platform is user friendly.
Annette Bitarakwate - Tides Africa Safaris
Special thanks to Anne and Rik they have been very supportive. The course is very enlightening, I have learnt so so much.
Glorious Tumwesigye - Amazing Cultural Experiences
It is a very good and informative course! The team from Good Tourism Institute is very knowledgeable, courteous and always willing to guide and offer assistance.
Ether Birungi - Churchill Safaris & Travel
This course has been a game changer for us. It’s made us open our eyes to new ways of adding value to our clients, thinking on better ways of being different and thinking of new products.
Grace Nabacwa - Gracelands African Vacations
An eye opening experience! The course content has addressed the elements that were missing in our business operations.
Tony Ofungi - Maleng Travel
Great engagement! First time to experience this level of online interaction.
Samuel Rukundo - Primate Journeys Africa
This course has opened my eyes on how to manage my business and at the same time increase sales.
