Unlock sustainable travel success

Our programs transform travel businesses who are sustainable today to be wildly successful tomorrow. Explore our programs and start your journey towards travel success today!

Unlock sustainable travel success
Travel success roadmap thumbnail

1. Travel Success Roadmap

Start your journey towards travel success with this free eBook.

>> Learn more

Travel success program thumbnail

2. Travel Success Program

Begin your transformation with our do-it-yourself program.

>> Learn more

Travel success fast track thumbnail

3. Travel Success Fast Track

Fast track your transformation with our 2:1 mentor program.

>> Learn more

1. Travel Success Roadmap

Start your journey towards travel success with this free eBook.

>> Learn more

2. Travel Success Program

Begin your transformation with our do-it-yourself program.

>> Learn more

3. Travel Success Fast Track

Fast track your transformation with our 2:1 mentor program.

>> Learn more

4. Sustainable Marketing Program

Position your travel business as a beacon of sustainability.

>> Learn more

Good Tourism Institute: changing the way travel is done

Changing the way travel is done

Did you know that you don’t have to choose between being sustainable or successful?

Travel businesses are so used to hearing that they should be more sustainable, and while that is important, it shouldn’t stand in the way from you being successful.

So, what does the Good Tourism Institute do?

Well, it transforms travel businesses who are sustainable today to be wildly successful tomorrow through online programs!

Transform your business if you're a sustainable
tour operator travel agency travel designer DMC activity provider

1. Travel Success Roadmap (free eBook)

Start your journey by downloading our free eBook 'Roadmap to sustainable travel success'.

Good Tourism Institute: sustainable today, travel tomorrow

2. Travel Success Program

Our online Travel Success Program transforms your travel business from being sustainable today to be wildly successful tomorrow.

Travel success program - Good Tourism Institute

3. Travel Success Fast Track

Fast track your transformation from being sustainable today to be wildly successful tomorrow with personal guidance from Anne and Rik.

Travel success fast track - Good Tourism Institute

4. Sustainable Marketing Program

Discover the secrets to making sustainability irresistible to your travellers and turning it into a powerful force for your travel business.

Master your Sustainability Marketing

What other travel businesses say about our programs

Brian Amos Memba - Jomaar Explores

10 September 2022

Very informative and encourages critical thinking. Anne & Rik are warm and they are dedicated and timely in their operations.

Avatar for Brian Amos Memba - Jomaar Explores
Brian Amos Memba - Jomaar Explores

Immaculate Kemigisha - Terrace Uganda Safaris & Tours

9 September 2022

The good tourism course is simply perfect. Keep it up Anne and Rik. The most interesting part for me is Method 8 that requires putting what I have learned directly into practice.The results are amazing and bookings are coming through because of one well single written article.

Avatar for Immaculate Kemigisha - Terrace Uganda Safaris & Tours
Immaculate Kemigisha - Terrace Uganda Safaris & Tours

Harriet Ntege - SITA Tourism Foundation

8 September 2022

The course has been very helpful and we’ve learnt a lot in regard to how to position our business, add value, reward and value every stake holder involved.

Avatar for Harriet Ntege - SITA Tourism Foundation
Harriet Ntege - SITA Tourism Foundation

Dominic Tugume - Wildfriends Africa Safaris

7 September 2022

The course is informative, relevant and applicable. I love it! It’s been a wonderful experience, the course method are relevant and applicable, Anne and Rik are friendly and ready to help, and the platform is user friendly.

Avatar for Dominic Tugume - Wildfriends Africa Safaris
Dominic Tugume - Wildfriends Africa Safaris

Annette Bitarakwate - Tides Africa Safaris

6 September 2022

Special thanks to Anne and Rik they have been very supportive. The course is very enlightening, I have learnt so so much.

Avatar for Annette Bitarakwate - Tides Africa Safaris
Annette Bitarakwate - Tides Africa Safaris

Glorious Tumwesigye - Amazing Cultural Experiences

5 September 2022

It is a very good and informative course! The team from Good Tourism Institute is very knowledgeable, courteous and always willing to guide and offer assistance.

Avatar for Glorious Tumwesigye - Amazing Cultural Experiences
Glorious Tumwesigye - Amazing Cultural Experiences

Ether Birungi - Churchill Safaris & Travel

4 September 2022

This course has been a game changer for us. It’s made us open our eyes to new ways of adding value to our clients, thinking on better ways of being different and thinking of new products.

Avatar for Ether Birungi - Churchill Safaris & Travel
Ether Birungi - Churchill Safaris & Travel

Grace Nabacwa - Gracelands African Vacations

3 September 2022

An eye opening experience! The course content has addressed the elements that were missing in our business operations.

Avatar for Grace Nabacwa - Gracelands African Vacations
Grace Nabacwa - Gracelands African Vacations

Tony Ofungi - Maleng Travel

2 September 2022

Great engagement! First time to experience this level of online interaction.

Avatar for Tony Ofungi - Maleng Travel
Tony Ofungi - Maleng Travel

Samuel Rukundo - Primate Journeys Africa

1 September 2022

This course has opened my eyes on how to manage my business and at the same time increase sales.

Avatar for Samuel Rukundo - Primate Journeys Africa
Samuel Rukundo - Primate Journeys Africa