This policy explains how the Good Tourism Institute handles your personal data when you use goodtourisminstitute.com, including the two free online tools we offer on our own subdomains: the Sustainable Marketing Scan and the Sustainability Blind Spot Test. We keep the amount of data we collect to a minimum, and we do not sell it.

Personal data we process

We may process the following personal data when you use our website:

  • Your name, when you send us a message through our contact form.
  • Your email address, when you contact us or log in to the alumni portal.
  • Your course progress, when you are enrolled in the alumni portal, such as which lessons you have marked as complete.
  • Your name, email address and company name, when you complete the Sustainable Marketing Scan or the Sustainability Blind Spot Test.
  • The answers you give in those tools, together with what you tell us about your business, such as your website, the kind of business you run and the budget you have in mind, and the result we work out from them.
  • Your IP address and standard server log data, such as the time of your visit and the pages you request.
  • Anonymous, aggregated usage statistics, collected through Umami (a privacy-friendly analytics tool), such as which pages are most read.

If you agree to it, Google Analytics and the Meta Pixel measure your visit too, so we can see how many people read our work and whether our advertising reaches the right people. Neither runs unless you say yes, and you can change that at any time. See Cookies below.

Why we process it, and on what basis

We use your data only to:

  • respond to a question or request you send us;
  • send you a secure login link and keep you signed in to the alumni portal;
  • track and show your progress through a course, so you can see how far you are and continue where you left off;
  • work out and show you the result of a free tool you completed, and email you a copy of it;
  • send you tips and updates by email, but only if you asked us to, and you can stop this at any time;
  • keep the website working, secure and free of misuse;
  • measure how the website is used, in aggregate, so we can improve it.

Our legal basis is your consent (when you contact us, complete one of the free tools, or ask us to send you updates), the performance of an agreement (portal access for course participants), and our legitimate interest in running a secure website and understanding, in aggregate, how it is used.

How long we keep your data

We do not keep your personal data longer than necessary for the purposes above. Messages sent through the contact form are kept for at most two years if they do not lead to an agreement. Server logs are kept only for a short period, for security and troubleshooting. The details and answers you give in a free tool are kept so you can look your result up again and so we can follow it up with you, and for at most two years if it does not lead to an agreement. Your course progress is kept for as long as you have access to the course in the alumni portal.

Sharing with others

We only share your data with third parties where this is needed to run our website or to comply with a legal obligation. In practice that means our email provider (Brevo, which delivers contact-form notifications, portal login links, the results of our free tools, and our email updates if you asked for them), our analytics providers (Umami always, and Google Analytics if you agreed to it), Meta if you agreed to advertising cookies, and our hosting provider. These parties act on our instructions and may not use your data for their own purposes. We never sell your data.

Embedded video and audio

Podcast episodes and course videos are shown as a preview image with a play button. Nothing is loaded from Vimeo, YouTube or Buzzsprout until you click play. Once you do, that provider may set its own cookies, and its own privacy policy applies.

Cookies

When you first arrive we ask whether you agree to cookies for statistics and advertising. Nothing in that category loads until you say yes, and saying no takes one click in the same place. You can change your mind whenever you like through Privacy choices at the bottom of any page. Switching to no also removes what was already set.

Always on. These keep the site working and are not part of the choice.

  • Your privacy choice. We remember your answer for a year so we do not have to keep asking. It holds nothing but a yes or a no.
  • Alumni portal login. When you log in to the portal, we set a secure first-party cookie so you stay signed in. It is removed when you log out.
  • Staff login. Our own team uses a secure cookie to manage the site. It is never set for visitors.
  • Free tools. The Sustainable Marketing Scan and the Sustainability Blind Spot Test store a reference to your own session in your browser, so you can pick the tool back up where you left off. It holds no personal details and can only be read by that tool.

Only if you agree. We use Google Analytics to see how many people visit and which pages get read, and the Meta Pixel to see whether our advertising reaches the right people. Both are American companies, so your visit is measured there as well. Refuse and neither one runs.

We also use Umami for basic visitor numbers. It sets no cookies, stores nothing on your device and collects nothing that identifies you, so it runs for everyone and is not part of the choice above.

Viewing, correcting or deleting your data

You have the right to view, correct or delete the personal data we hold about you. Send your request to info@goodtourisminstitute.com and we will respond as soon as possible. You also have the right to lodge a complaint with your national data protection authority.

Security

We take the protection of your data seriously and take appropriate measures to prevent misuse, loss, unauthorised access, unwanted disclosure and unauthorised modification. If you think your data is not secure, or you notice signs of misuse, please contact us.

Who we are, and how to reach us

This website is operated by:

  • Good Tourism Institute OÜ
  • Sepapaja tn 6, 15551 Tallinn, Harju maakond, Estonia
  • Registration number 17392412, VAT number EE102953903
  • Email info@goodtourisminstitute.com