Why your website plays a crucial role
Your website plays a crucial role in your business’ digital marketing strategy. Not only is it one of the first points of contact potential bookers will have with your brand, it’s also one of the only online assets you have ownership and control over. Contrary to social networks and OTAs, you don’t share your website visitors’ attention with ads or recommendations of competitor products, which gives you more control of the booking journey.
With that said, simply having a website online is not necessarily enough to generate leads and revenue. In the article, I share five tips on how to create a competitive website experience in 2022.