For tour operators, online networking is simply the use of internet-based media platforms to stay connected with industry peers. In times of the COVID-19 pandemic, online networking has gained popularity. Most likely, this wil remain popular long after that.
Mainly because there is no other option at the moment but also because it’s less time consuming and saves a lot of CO2 emissions. In the future, we’ll hopefully be able to find a better balance. (Online) networking helps you to:
- Create brand recognition and awareness
- Stay top of mind in the industry
- Connect with potential new partners
- Forge new relationships with resellers