The importance of sustainability in tourism

Sustainable tourism is the best chance for tour operators to limit the negative effects of tourism and focus on maximising the positive effects instead.
Importance of sustainability

Creating a futureproof tourism industry

Tour operators have the possibility and responsibility to contribute to creating a futureproof tourism industry. It’s safe to say the tourism industry has great impact on economies and that it leaves a large footprint on the environment. Tourism also has the potential of benefiting the local economy, protecting the environment and protecting the future of tourism, if done sustainably.

Negative effects of tourism

Tourism can cause negative effects to its destinations. Due to the size of the tourism industry, the caused damage is enormous. A few examples of negative effects are:

  • Overtourism
  • Loss of cultural identity of destinations
  • Increased (plastic) pollution
  • Exploitation of wild animals for tourist entertainment
  • Destruction of monuments
  • Dependency on tourism

Luckily, the tourism industry can take responsibility and move towards a more sustainable tourism industry. It all comes down to tourism management and the choices tour operators make in their business. For example, their choices can support preservation of wildlife and nature, but on the other hand, it can put the animals into suffering.

The triple bottom line

Sustainable tourism is the best chance for tour operators to limit the negative effects of tourism and focus on maximising the positive effects instead. One of the most used models in sustainability is the triple bottom line. This framework focuses on balancing between people, planet and profit. It evaluates business performance and puts it in a broader perspective. All in order to create greater business value.

People, planet and profit-model

Sustainability in tourism is not a trick or marketing tool. It’s simply a way to ensure we can still travel in the future. It focuses on preserving the planet, taking care of each other and ourselves, and leaving a positive footprint. By basing our tourism practices upon People, Planet and Profit, we can ensure a futureproof tourism industry.

Planet

The aspect of planet is all about protecting natural areas and wildlife and supporting a viable natural environment. Focusing on the planet bottom line for a tour operator means contributing to conservation of natural areas, safeguarding wildlife and following animal welfare guidelines, using renewable energy resources, saving water and energy, reducing and recycling waste, and to reduce and compensate CO2 emissions.

People

The aspect of people focuses to take care of local communities and employees. To ensure equal opportunities, human rights and personal development for everyone. As tour operator, you can ensure a fair society by being collaborative and respectful towards local communities. Involve them in the benefits of tourism. Thereby, also be fair and transparent towards your employees and offer them development and growth opportunities.

Profit

The aspect of profit concentrates on a sufficient economy and profitable business growth. Within the tourism industry, we need funds to create positive impact worldwide and to make changes in our industry. As tour operator, contribute to this by making sure you run an ethical business. Prevent leakage by buying local products and services and invest in responsible projects and use your profitable growth to do good for the world and yourself.

Common grounds

By combining the different elements you can increase your impact:

  • The overlap between planet and people focuses on health & safety, legislation and public awareness about protecting the environment and benefitting local people
  • The overlap of planet and profit focuses on resource efficiency, global climate and energy issues
  • The overlap of planet and people focus on local economies, employment, and training and development

As tour operator, it’s important to determine how sustainability fits into your business. It will work differently for you than for your competitor. And that’s a good thing! At the Good Tourism Institute, we believe that sustainable tourism and making profits can go hand in hand. You can run a successful business, and care for the environment, local communities and animal welfare at the same time.

Responses

    1. Hi Helma,

      Happy to hear you like the Good Tourism Institute! The upcoming time we will be regularly posting new additions to our library. What subjects would interest you most?

      Kind regards,
      Rik

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Good tourism trends 2023

Prepare for the future in our online workshop. Join us on 9th February 2023, 3PM CET for a practical action plan full of ideas and tasks to respond to tourism trends in 2023!

Join our free introduction course

This course guides you through the first steps to become a better tour operator. It teaches you how to run a successful and sustainable business!