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Sustainable today, successful tomorrow Community Online marketing What are your online marketing challenges? 🤯

  • What are your online marketing challenges? 🤯

    Posted by Anne on 28 June 2023 at 11:56

    Mastering online marketing is a must in tourism because the internet is the place where travellers plan every step of their trip. From picking a destination, to arranging transportation, choosing accommodations and selecting travel experiences.

    If you play your cards right, you can become the go-to tour operator for every step in this process. But before you are the go-to tour operator, you need to work hard on your marketing. ✔️

    👉 What are your main challenges in being visible online and attracting website visitors?

    Need more background information? Watch Rik’s introduction to online marketing video.

    Rik replied 9 months ago 3 Members · 2 Replies
  • 2 Replies
  • Ruth

    13 July 2023 at 21:05

    The challenge is creating content that is catchy

    • Rik

      14 July 2023 at 09:59

      Hi Ruth, to create ‘catchy’ content relies mostly on connecting to your target group. During our course program you’ve worked on your buyer persona, which is a good place to start because this is the type of person you’re trying to connect to.

      An interesting way to do this, is through the ‘Attractive character’. Have a look at, it’ll definitely help you to create content that connects you to your target group.

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