Rik van den Brink

Rik is an experienced online marketeer. He has been running a successful online marketing agency for around 10 years and specialises in subjects like search engine optimisation, search engine advertising, social media- and email marketing.

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Library additions by this author

SEO check your travel destination pages

SEO check your travel destination pages

Optimise your destination pages for search engines As a tour operator, the most important pages on your website are your destination landing pages. These are the pages that promote a specific destination that your business offers tours to. Most people tend to focus on...

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10 tips to become a successful tour operator

10 tips to become a successful tour operator

How to become a (more) successful tour operator? One thing that's certain in business, is that you should always be open to improve. You might think you don’t need to become a more successful tour operator. However, we believe there’s always room for improvement. So,...

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How travellers use social media (step-by-step)

How travellers use social media (step-by-step)

Usage of social media in tourism We all know that, in general, people are fairly active on social media. But how do people use social media regarding travel? In this article we'll start of with a few statistics, after which we describe how travellers use social media...

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Use email marketing to connect with travellers

Use email marketing to connect with travellers

Why email marketing is important for tour operators Email is one of the most effective ways to reach people who are interested in your tours. Even though a lot of social media platforms have an impressive number of users, they can’t compete with the number of people...

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7 tips on how to write appealing travel content

7 tips on how to write appealing travel content

Write appealing travel content for both humans and search engines Once you have your content marketing strategy in place, you can start to create content. But how do you write content that is appealing to both humans and search engines? We’re big fans of writing for...

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Analysing your website and search data

Analysing your website and search data

Why you should be analysing your website and search data As a tour operator you can easily use data to your advantage. Whether you are working on your buyer persona or content marketing, analysing your website and search data is of the utmost importance. Without...

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Content marketing for tour operators

Content marketing for tour operators

Why every tour operator should consider content marketing Content marketing is a marketing strategy in which valuable, relevant and consistent content is distributed to reach your target group. All with the aim of encouraging your target group to take profitable...

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How to identify your ideal target group

How to identify your ideal target group

Buyer personas in your target group The tourism industry is very competitive. Doing marketing as tour operator successfully, can be a challenge. There are hundreds of ways to promote a travel business and it’s easy to be overwhelmed by all available strategies. Which...

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