Optimise your travel destination pages for Google

Having high ranking travel destination pages in Google helps you attract visitors to your website. Learn how to use SEO to help your business grow.
Optimise your travel destination pages for Google

What are travel destination pages?

‘Travel destination pages’ are dedicated landing pages on a travel-related website that showcase extensive information about specific travel destinations. These pages serve as virtual gateways for potential travelers to explore and learn more about the unique experiences of a particular destination.

Each travel destination page should highlight the key aspects of the destination, such as:

  • Its cultural attractions
  • Natural wonders
  • Local cuisine
  • Historical significance
  • Various activities

Why are travel destination pages important?

Many businesses overestimate the importance of their website’s home page. They imagine their visitors going through their website from this as a starting point. However, a user navigation often defies this conventional path. A visitor might land directly on a tailored travel destination page, thanks to search engines like Google. Which is one of the reasons why these pages are so important. Other reasons travel destinations are important, are they help with:

In-depth information

Travel destination pages provide an opportunity to offer detailed information about a specific destination. Travelers seeking extensive insights can easily find everything they need to know about a destination in one place.

Personalised experience

By focusing on one destination per page, travel destination pages allow for a personalised experience. The content can be customised to your target group’s interests.

Search enigine optimisation

As mentioned before, having landing pages for specific destinations allows users to find these pages directly in Google. When travelers search for information about a particular destination, well-optimised travel destination pages are more likely to appear in the search result.

Imagine a potential customer is interested in a round trip to Mexico. Odds are, they’ll Google phrases like ‘Round trip Mexico.’ By optimising your Mexico destination page, you have the highest chance to get a spot in the Google’s top results. Below you’ll find 7 tips to optimise your destination pages.

SEO for travel destination pages - Good Tourism Institute

Showcasing expertise

Travel destination pages allow travel businesses to showcase their expertise for specific destinations. This expertise helps establish trust with potential customers.

The power of on-page SEO for travel businesses

So, how do you get that top spot? The answer is lies search engine optimisation (SEO). Focusing on enhancing specific website pages for search engines is what’s known as ‘on-page SEO’. The reason for using SEO techniques on your travel destination pages is clear: it helps your content rank higher in Google and improve your visitors experience on a travel destination page. Improved rankings for destination pages allow you to:

  • Establish your brand name
  • Generate more leads
  • Grow your business
  • Reduce advertising costs

7 tips to improve SEO on destination pages

So, how do you improve your on-page SEO for travel destination pages? Firstly, understand that Google assesses a great number of factors to determine its ranking. By aligning with these criteria in the best possible way, your pages have a better chance at securing a high ranking.

Key factors your content should comply with, are:

1. Deliver great quality content

Great quality content is what makes a travel destination page deserving a top ranking. Determine what value your content brings to the table. Not sure where to start? Use our ‘7 tips on how to write appealing travel content’.

2. Use the right keywords

Before you can optimise an individual page, you have to know which keywords to use. Keyword research helps you determine the frequency people are searching for specific keywords. Targetting specific keywords with low competition, increase your chances for success.

3. Improve your title, headings and URL

Once you’ve determined your keyword(s), you should think about keyword placement. An easy place to start with keyword placement is by adding your main keyword to:

  • Page title
  • Headings
  • URL of your page

4. Write a compelling meta description

The meta description is a brief summary of a page, which is often displayed by search engines. An engaging meta description sets you apart from competition. It’s key to use your keyword in the meta description, preferably at the start.

5. Optimise your images

Help Google understand what your images are about by:

  • Using a descriptive image name (mexico-roundtrip.jpg)
  • Adding an alt tag to describe your image (Mexico round trip with beach extension)

Another way to optimise your images is by reducing image file sizes. Images often are large in size, which makes your page load slower. Easily reduce your images’ file size by using tinypng.com.

6. Integrate internal and outbound links

Search engines understand your website’s structure better by linking to relevant pages within your own website (internal links). Also, don’t be afraid to link to partner websites (outbound links). Do you recommand exciting activities during your tours? Provide your visitors with a link.

7. Prioritise page speed and mobile experience

It’s important to have travel destination pages that load (very) fast and are easy to read on every device (especially smartphones). If this is too technical for you, ask help from a web developer.

Start doing SEO on destination pages

Getting started with SEO may feel challenging, but your travel destination pages are a great place to start.

These pages belong to the most important of your website and the extra attention you give them with SEO directly helps you attract new customers. Use the tips in this article to get started right away!

PS: applications for the free SEO-check are closed.


    1. Hi Noreen,

      Thank you for applying for our SEO check. I’ve just emailed you the report, hope it helps you improve the ranking of your page!

    1. Hi Aabiskar,

      Thank you for applying for our SEO check. I’ve just emailed you the report, hope it helps you improve the ranking of your page!

    1. Hi Johnson Manish,

      Thank you for applying for our SEO check. I’ve just emailed you the report, hope it helps you improve the ranking of your page!

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